Determinasi Komunikasi Pemasaran: Analisis Iklan, Personal Selling Dan Public Relation

Ali, Hapzi; Widodo, Aan

doi:10.38035/jmpis.v3i2.1142

Cited by 2 publications

(1 citation statement)

References 5 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Advertising is a message about products to be delivered through the media, to some or all of society. Advertising is a form of communication that can reach a wide audience (Ali & Aan Widodo, 2022). Today many advertisers use social media as a means to promote their persuasive message, one of which is cosmetic advertising from BLP Beauty on Instagram.…”

Section: Introductionmentioning

confidence: 99%

Resistance Against Beauty Standards Stereotypes and Representation of Women’s Beauty Through BLP Beauty Advertisement

Tanca

2024

j. gov. soc. politicol.

View full text Add to dashboard Cite

Advertising is a medium for conveying persuasive messages to promote a product or brand. Many advertisers strive to find interesting concepts to capture the audience's attention. The use of beautiful women in advertisements, especially in cosmetic ads, is a common occurrence. Eventually, these ads construct a media representation that reinforces stereotypes of women's beauty standards. One of the cosmetic advertisements that will be the subject of this research is the BLP Beauty #BLPMainCharacter ad on the official Instagram account @blpbeauty, uploaded from May 8, 2023, to May 12, 2023. This research aims to understand how BLP Beauty offers their cosmetic products for women who want to enhance their beauty without conforming to existing beauty stereotypes. The research method used is qualitative descriptive with semiotic analysis by Roland Barthes. Semiotics is the study of signs within a text. The signs in the text are considered to have denotative meaning (dictionary meaning) and connotative meaning (dual meaning born from cultural and personal experiences). This research positions BLP Beauty advertisements as a text that will be analyzed to uncover the true meanings behind the signs contained within the ads. The results of this research analysis explain that BLP Beauty resists the standard beauty stereotypes by introducing a new concept in representing women's beauty. The resistance in this research is a form of opposition or rejection of stereotypes or inequalities related to women's beauty standards. BLP Beauty emphasizes that beauty in women goes beyond physical attributes like fair skin, slim bodies, straight hair, and various other beauty stereotypes but is unique to each woman. This is demonstrated through the selection of models who defy the conventional description of beauty in society. BLP Beauty boldly chooses models with larger bodies, darker skin, chubby faces, and various criteria that oppose the stereotype of beautiful women in society. BLP Beauty emphasizes that all women are beautiful in their uniqueness. It is hoped that this resistance movement can be the beginning of a revolution for women in the advertising world and will broaden society's perspective on the definition of women's beauty.

show abstract

Section: Introductionmentioning

confidence: 99%

Resistance Against Beauty Standards Stereotypes and Representation of Women’s Beauty Through BLP Beauty Advertisement

Tanca

2024

j. gov. soc. politicol.

View full text Add to dashboard Cite

show abstract

Activities and Development of Marketing Communication in Sales of Insurance Products Post-Covid-19 Pandemic

Susilo,

Wijaya

2023

SIBATIK

View full text Add to dashboard Cite

Each insurance provider's services offer various types of insurance for the community through many methods of marketing communication approaches. One of the most widely done marketing communication activities by insurance service providers is personal selling, which are implemented by involving insurance agents as salespeople and communicator between the company and prospective customers. In general, personal selling activities are done through direct face-to-face communication between insurance agents and prospective customers, but the Covid-19 pandemic affected the insurance marketing and sales activities, causing the activities to be held online through virtual face-to-face platforms. Through this research, researchers want to analyze the communication process that can be done by an insurance agent to prospective customers either through directly face-to-face communication or virtual face-to-face. Researchers use several theories and concepts which are, marketing communication, personal selling, and media richness theory to see the comparison of communication between directly face-to-face communication with virtual communication. Researchers will conduct in-depth interviews with 4 source persons who are insurance marketers from PT Asuransi Allianz Life Indonesia and members of Vision Corporation.

show abstract

Determinasi Komunikasi Pemasaran: Analisis Iklan, Personal Selling Dan Public Relation

Cited by 2 publications

References 5 publications

Resistance Against Beauty Standards Stereotypes and Representation of Women’s Beauty Through BLP Beauty Advertisement

Resistance Against Beauty Standards Stereotypes and Representation of Women’s Beauty Through BLP Beauty Advertisement

Activities and Development of Marketing Communication in Sales of Insurance Products Post-Covid-19 Pandemic

Contact Info

Product

Resources

About