“…The expense and logistics of travel, precludes many students from exposure or understanding of many cross-cultural issues, including chronemics, proxemics, oculesics, cultural values, and laws (Martin & Chaney, 1992), as well as specialized fields including negotiation (Walker, 2009) and consumer behaviour. Equipped only with limited cultural knowledge, limited or absent exposure, and limited skills to communicate within other cultures (Walker, 2009), as well as the human tendency to consider their experiences as universal based on their own Self Reference Criterion (Pun, Lewis, & Chin, 2003;Cateora, Gilly, & Graham, 2009), students are not being prepared for understanding and engaging in the realities of international business.…”