Determination of Factors Affecting Farmers' Preference for Corn Seed by Conjoint Analysis

Abstract

Modeling consumer preferences among multi-attribute alternatives has been one of the main activities in consumer research. Conjoint analysis is a multivariate statistical analysis technique that reveals the acceptance of criteria such as yield, price and adaptability that are important in consumers' usage habits and preferences. In this study, it was aimed to determine the degree of importance given by grain corn growers to seed traits in corn seed purchase. For this purpose, conjoint analysis was applied and preferences in seed purchase were determined according to the data obtained from the survey conducted among farmers. The survey questions used in the research were applied to 123 farmers. Kendall's Tau value, which is the representativeness of the model, was 0.935 (p