This study chose organic thermochromic pigment powder and waterborne wood primer as the paint base, and Chinese fir board as the substrate to prepare thermochromic waterborne coatings with different concentrations of thermochromic pigment powder. The best concentration of thermochromic pigment powder for waterborne primer film on Chinese fir surface was explored. The experimental results showed that the color-changing property of the primer film was the best when the concentration of pigment powder in primer film was 5.0%–10%. There was a negative correlation between the gloss of the primer and the concentration of pigment powder. The gloss of the primer film was the highest when the concentration of pigment powder was 5%. When the concentration of pigment powder is 0%–20% and 25.0%–30%, the adhesion of the coating is grade 0 and grade 1, respectively. The resistance to the impact of primer film increased with the increase of concentration of pigment powder, but the resistance to the impact of primer film with 0%–30% of thermochromic pigment powder concentration was similar. Scanning electron microscopy showed that the higher the concentration of thermochromic pigment powder, the more particles and agglomeration. When the concentration of pigment powder was 5%, the distribution of particles was uniform and no agglomeration, and the microstructure of primer film was the best. Infrared spectroscopy showed that there was no difference in the composition of the paint film from 0% to 30%. The results showed that the comprehensive property of waterborne primer film on Chinese fir was better when the pigment concentration was 5%. Waterborne thermochromic primer film provides a potential application for the development of intelligent furniture in different temperature ranges.