The effect of pristine silica nanoparticles on the dynamic and capillary rheology of a model LDPE‐EVA thermoplastic elastomeric system is explored in this paper. The pristine silica nanoparticles were melt‐blended with the LDPE‐EVA system at 1.5, 3, and 5 wt% loadings, respectively, by varying the sequence of addition. In one of the compositions, coupling agent bis‐[3‐(triethoxysilyl)propyl] tetrasulphide (Si‐69) was used to improve the interaction of hydrophilic silica particles with polymer matrix. Results obtained reveal that the viscoelastic behavior of such composites is influenced remarkably by loadings of silica, variation of sequence, and addition of Si‐69. Upon addition of coupling agent, G′ value increases especially at higher strain levels due to increased polymer‐filler interactions. All systems with various loading of nanosilica represent an increase in elastic response with increasing frequency. Both the unfilled and filled blends exhibit rheological behavior of non‐Newtonian fluids. But interestingly, the viscoelastic response varies markedly with the temperature. The dynamic and steady shear rheological properties register a good correlation in regard to the viscous vs. elastic response of such systems. Finally, the rheological behavior is correlated with morphology of the present system processed at various shear rates. POLYM. COMPOS., 2010. © 2009 Society of Plastics Engineers