Determining Customer Loyalty Based on Relationship Marketing with Trust on SDG

Abstract

Context: The image above indicates that if the researcher decides to formulate a Green Recruitment variable argument, it can have a positive relationship and a significant influence on employee performance. Then the researchers modified this variable into Green Recruitment by adding Environmental & Natural elements with the aim of creating a company that upholds Sustainable Development. Objective: The main objects in this article are Green Recruitment, Employee Performance, and Green Training which are formulated by Green Recruitment as an Independent variable, Green Training as a Moderation variable, and Employee Performance as an Independent variable. Method: This research is quantitative research with an exploratory approach which uses a number of previous studies, especially the five studies mentioned above and the addition of two other studies regarding Green Recruitment. The data used in this research is primary data that researchers obtained from PT. Musi Hutan Persada in Indonesia has 300 employees. These data were analyzed using the smart PLS 4.0 analysis tool. Results: The Green Recruitment variable can have a positive relationship and a significant influence on Employee Performance. This is because the P-Values in the first row are positive and are below the 0.05 significance level, namely 0.043. Apart from that, in the next row the P-Values also point to positive and are below the 0.05 significance level, namely 0.000. These results indicate that the Green Recruitment variable can have a positive relationship and a significant influence on employee performance and the Green Training variable can strengthen the influence of the Green Recruitment variable on employee performance. These results are due to recruitment which has a high nuance in protecting the environment, usually has high social sensitivity and concern and ultimately improves employee performance. The resulting employee performance is not just ordinary employee performance like employee performance in other studies, but employee performance that is nuanced and combined with aspects of caring for nature and the environment. Therefore, the first and second hypotheses in this study can be accepted. Contribution: The researcher's great hope is that this article can be used as one of the main references in Human Resource Management scholarship, especially those closely related to Green Recruitment, Green Training and Employee Performance. Apart from that, it is hoped that this research will become a reference in deciding existing policies.