2021
DOI: 10.1016/j.jretconser.2021.102509
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Determining factors and impacts of the intention to adopt mobile banking app in Cameroon: Case of SARA by afriland First Bank

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Cited by 64 publications
(60 citation statements)
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References 105 publications
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“…PLS-SEM was considered appropriate for this study because it is able to explain and predict the variance in target constructs and sub-constructs, thus allowing the theory underpinning this research to be tested. It has commonly been used to describe individual behavior, including for tourist behavior, consumer behavior, physical and mental health behavior, and intention to accept the use of mobile banking apps or technology (Majeed et al, 2020) (Marmaya et al, 2019) (Abdala et al, 2020) (Kamdjoug et al, 2021). Secondly, PLS-SEM is able to analyze the results of measurement models and structural models.…”
Section: Discussionmentioning
confidence: 99%
“…PLS-SEM was considered appropriate for this study because it is able to explain and predict the variance in target constructs and sub-constructs, thus allowing the theory underpinning this research to be tested. It has commonly been used to describe individual behavior, including for tourist behavior, consumer behavior, physical and mental health behavior, and intention to accept the use of mobile banking apps or technology (Majeed et al, 2020) (Marmaya et al, 2019) (Abdala et al, 2020) (Kamdjoug et al, 2021). Secondly, PLS-SEM is able to analyze the results of measurement models and structural models.…”
Section: Discussionmentioning
confidence: 99%
“…A further extension of the model, by Venkatesh and Bala [61], offered the following categories of antecedents of the two variables (PEU and PU): "individual differences, system characteristics, social influence, and facilitating conditions" [61] (p. 276). Subsequently, multiple types of research have added other variables, and several studies have applied the TAM model in the m-commerce and e-commerce fields [27,30,31,37,[62][63][64][65][66][67][68][69][70][71].…”
Section: Literature Reviewmentioning
confidence: 99%
“…Based on the conclusions of Chhonker et al [65], which pointed out that most studies have used the theoretical framework TAM model (almost 70% of 200 studies analyzed), we used a modified TAM model in our investigation. In empirical research, most TAMbased studies use the following antecedent variables for the two variables (PEU and PU): confidence, innovation, mobility, enjoyment, and social influence [30][31][32][66][67][68][69][70][71]. Some studies used customer satisfaction as a variable in TAM to determine the influence on consumer adoption of m-commerce [29][30][31][35][36][37][38][39][40][41][42][43][44][45][72][73][74][75][76][77][78]; exploring consumer behavioral intent and customer satisfaction.…”
Section: Research Design and Hypothesismentioning
confidence: 99%
“…The research presented by Kala et al (2021) examined the aspect of customers' willingness to use banking mobile applications and presented this issue in the context of circumstances pertaining to a particular country. The case study aimed to establish what factors contribute to the popularity of mobile banking applications among customers in Cameroon.…”
Section: Literature Reviewmentioning
confidence: 99%