Shared decision making improves health care quality, but risk communication can pose a challenge to efficient implementation.Patient and practitioner risk perception can be influenced by recency bias, professional training, numeracy, and geography.Tools to improve risk communication include providing numeric (not just descriptive) likelihoods of risk and benefits, using absolute (not just relative) risks, incorporating pictograms, reducing cognitive overload, and keeping risk in perspective of everyday hazards.Variation of patient preferences for nonallergic health states measured under conditions of risk is not well characterized but can significantly affect the health and economic outcomes of many allergy therapies.Challenges to incorporating shared decision making into practice include the need to develop, validate, maintain, index, and update patient decision aids as well as understand how to efficiently use these tools in clinical practice.