The purpose of work: the choice of the rational composition of the batch mixture, which improves the molding properties of the silt loams in the production of wall ceramics by the method of plastic molding. In the course of the study, the fraction-size distribution and morphological features of the fractions were analyzed on a photometric sedimentometer FSX-6K and by optical microscopy. Determination of the plastic strength of elasto-visco-plastic systems was carried out by Rehbinder’s conical plastometer. The values of fast and slow elastic and plastic deformations were determined on an installation operating on the principle of a parallel- shifting plate. For molding compounds with various corrective mineral additives, optimum values of molding moisture in which the compound is not adversely affected by shortage and excess moisture have been experimentally established; moduli of fast and slow elastic deformation and other structural and mechanical characteristics are determined. The percent values of the reduced deformations were obtained on the basis of rheological curves of disperse systems in the axes “deformation - shear time”. It is established that the additions of components of different genesis and with different fraction morphology affect the deformation behavior of the molding compounds.