Determining the effects of marketing mix on customers' purchase decision using the grey model GM(0,N) - case study of the western style coffeehouse chains in Vietnam

Chai, Yu-Chien; Huang, Yun‐Feng; Dang, Hoang-Sa

doi:10.1109/icsse.2017.8030940

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Determining the effects of marketing mix on customers' purchase decision using the grey model GM(0,N) - case study of the western style coffeehouse chains in Vietnam

Cited by 4 publications

References 6 publications

A Data Science Approach in Quantitative Market Research

A Data Science Approach in Quantitative Market Research

AI multi agent shopping cart system based web development

Influencing factors of Indonesian coffee product customer experience in international market: an aspect-based sentiment analysis with GPT-3 Davinci model

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