Determining the Factors Influencing Use of Mobile Marketing by Industrial Firms : An Empirical Investigation of Jordanian Industrial Firms

Eneizan, B. M.; Wahab, Kalsom Abdul; Wahab, Kalsom Abd

doi:10.17010/ijcs/2016/v1/i1/101496

Cited by 4 publications

(2 citation statements)

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“…The findings showed that some of the most common factors such as compatibility, efficiency, effectiveness and subjective satisfaction had weak to moderate effect on the consumers' intention. These findings were consistent with the findings of Eneizan et al (2016) Hong et al (2008) Nassuora (2013) Kim et al (2009) Alben (1996) Hubert et al (2017. Also, Uncertainty Avoidance (UA), User Experience (UX), usefulness and ease of use had a significant effect on the customer intention, which consistent with the findings of Chung ( 2019) Zabadi (2016) Ameen and Willis (2018).…”

Section: Discussionsupporting

confidence: 90%

Perceptions of Smartphone Users’ Acceptance and Adoption of Mobile Commerce (MC): The Case of Jordan

Nabot

Omar

Almousa

2020

Journal of Computer Science

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This study investigates smartphone users' perceptions of adopting and accepting Mobile Commerce (MC) based on users' perceived adoption under the extended Technology Acceptance Model (TAM2) and Innovation Diffusion Theory (IDT) by providing research constructs for the domain of MC. Also, testing them with reliability and validity and demonstrating their distinctiveness with hypothesis testing. The results show that consumer intention to adopt MC on a smartphone was primarily influenced by Uncertainty Avoidance (UA), User Experience (UX), Perceived Ease Of Use (PEOU), Perceived Usefulness (PU) and Compatibility (CMP) as well as other constructs that positively determine attitude toward using a smartphone. For researchers, this study shows the benefits of adapting TAM constructs into MC acceptance on a smartphone. The perceptions of MC adoption on a smartphone in this study investigated based on a survey of specific people. For more reliability, a comprehensive study is needed to show the attitudes of people from different environments.

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Section: Discussionsupporting

confidence: 90%

Perceptions of Smartphone Users’ Acceptance and Adoption of Mobile Commerce (MC): The Case of Jordan

Nabot

Omar

Almousa

2020

Journal of Computer Science

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“…However, it was observed that the gaining of customer permission, and the positive marketing of Jordon’s Zain Telecomin, delivered optimistic responses from 1.9 million subscribers. 6,7 Umniah Jordan employed a similar strategy to take advantage of mobile marketing developments in the Middle East. 8 ‘Ad Market’ is another business model related to permission marketing.…”

Section: Introductionmentioning

confidence: 99%

Customer acceptance of mobile marketing in Jordan: An extended UTAUT2 model with trust and risk factors

Eneizan

Mohammed

Alnoor

et al. 2019

International Journal of Engineering Business Management

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While mobile marketing is widely practised in developed countries, this is not always the case for developing countries, such as Jordan, where the acceptance level for mobile marketing remains low. This study aims to uncover the predictors for the behaviour of Jordanian customers with regard to the acceptance of mobile marketing. For this purpose, a questionnaire based on quantitative research was conceived. This investigation involved the unified theory of acceptance and use of technology (UTAUT2), which was extended to include two additional variables: 'trust' and 'risk'. For the empirical testing of the model, data was collected from 321 respondents, and the hypotheses were tested through variance-based structural equation modelling. SmartPLS 3.0 was used to analyse the data. The findings from this study suggest that performance expectancy, effort expectancy, hedonic motivation, social influence, price value, facilitating conditions, habit and risk significantly influence the behavioural intention of customers regarding the adoption of mobile marketing. On the other hand, the trust factor was found to be an insignificant predictor in this area.

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Social Media Website’s Impact on Moral and Social Behavior of the Students of University

Alshare¹,

Alkhawaldeh²,

Eneizan³

2019

IJARBSS

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Determining the Factors Influencing Use of Mobile Marketing by Industrial Firms : An Empirical Investigation of Jordanian Industrial Firms

Cited by 4 publications

References 0 publications

Perceptions of Smartphone Users’ Acceptance and Adoption of Mobile Commerce (MC): The Case of Jordan

Perceptions of Smartphone Users’ Acceptance and Adoption of Mobile Commerce (MC): The Case of Jordan

Customer acceptance of mobile marketing in Jordan: An extended UTAUT2 model with trust and risk factors

Social Media Website’s Impact on Moral and Social Behavior of the Students of University

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