Determining the Importance of Domestic Firms on Stock Market Performance in Terms of Financial Marketing

Abstract

This chapter examines the relationship between stock market value of domestic firms traded in stock markets in OECD countries and stock index for 1990-2018 period. As a result of Pedroni Panel Cointegration and Dumitrescu-Hurlin Panel Causality Analysis, there is a relationship between the market values of domestic firms traded on the stock exchange and the stock index. In addition, a two-way causality relationship was found. This situation indicates that this relationship is very powerful. It can be understood that adding domestic companies to the stock market has a significant effect on the stock prices and this will attract foreign investors to enter the market.

The Positive Influences of Financial Omni-Channel Marketing Approach on Customer Satisfaction

“…This marketing approach allows to see the data in all channels together and establish cross links between different channels. Thus, companies that know the customer profile better can form a more affordable and effective marketing strategy (Ersin 2020;Eti and Temizel 2020). The evolution of communication tools and the directional changes in consumer behavior led to the emergence of many marketing approaches.…”