Determining the importance of key criteria in web usability

Abstract

Purpose -This research aims to investigate the relative importance of five key criteria in assessing web usability. These criteria are navigation, download speed, personalization, ease of use, and accessibility. It is believed that these factors play a significant role in assessing web usability. Design/methodology/approach -This study utilized a scenario-based, multi-criteria decisionmaking approach. The method (policy capturing) utilizes multiple scenarios to determine the relative importance of the criteria of interest. Based on the responses to these scenarios (assessing web usability), linear regressions, and Tukey's honestly significant differences were utilized to determine the relative importance of the five web usability criteria. Findings -The research indicated that, as expected, ease of use was the criteria that the respondents considered most important in assessing web usability. Interestingly, personalization and customization was consistently reported as the least important criteria. It was also found that males and females view these web usability criteria differently. Practical implications -The findings from this study have practical implications for web site designers. Originality/value -The results indicate that less effort/resources should be devoted to personalization and customization, and more in making sure that web sites are easy to use and have clear navigation capabilities.

Using school websites for home–school communication and parental involvement?

“…In addition to the recommended content elements on school websites, it is crucial to consider technical elements and design of the webpage, since functionality is critical for continued website usage (Pearson & Pearson, 2007). Hartshore et al (2008) provided suggestions for a website's technical and navigational elements, including features such as contrast, repetition, alignment, and proximity.…”

FAHP Approach to Rank Educational Websites on Usability

“…(26) the normalization process is applied using Eq. (12) and we achieve the following normalized performance matrix as shown in (27) http://journals.uob.edu.bh…”

“…[ ] (27) Positive and negative ideal solution is evaluated using Eq. (14, 15, 16, and 17) to find the best and worst solution among alternatives.…”

Understanding Teachers’ Cognitive Processes during Online Professional Learning: A Methodological Comparison

“…Stratification variables were selected based on the literature on web navigation and teacher professional development. Research has found that gender (Page, Robson, & Uncles, 2012;J. Pearson, A. Pearson, & Green, 2007), age (Laberge & Scialfa, 2005), subject matter knowledge and experience (Laberge & Scialfa, 2005), and computer self-efficacy (Page et al, 2012) influence the perception and navigation of websites; therefore, comparable aspects including gender, age, years of teaching experience, current teaching grade, comfort with technology, and frequency of Internet use for professional purposes, were selected as the key variables used for the group assignment.…”