Developing a brand structure pyramid model for travel-related online social networks

Barreda, Albert A.; Nusair, Khaldoon; Okumuş, Fevzi; Bilgihan, Anil

doi:10.1108/tr-09-2013-0055

Cited by 29 publications

(20 citation statements)

References 92 publications

(131 reference statements)

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“…People may travel for their annual vacation or for many other reasons such as: adventure, healthcare treatment, fun, culture, and to enjoy new experiences (Barreda et al, 2013, Nusair, 2008. Economically, the tourism sector is of growing importance to many countries.…”

Section: The Importance Of the Tourism Sector For Countriesmentioning

confidence: 99%

Utilizing Social Media to Encourage Domestic Tourism in Oman

Al‐Badi¹,

Tarhini²,

Al-Sawaei³

2017

IJBM

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Nowadays people use social media in order to create, share or exchange information, pictures or videos in virtual communities and networks. Furthermore, followers can "like", "share" and "comment" on other people"s content or posts. Obviously, social media sites have an influence on the decision-making process, especially in the tourism sector, which has economic benefits for the country; people utilize social media channels in tourism promotional activities in order to encourage and promote domestic tourism. Hence, this Study aims to investigate how to use social media technology in order to encourage and improve domestic tourism in Oman. Data were collected using a self-administrated questionnaire from individuals who are currently using social media sites and have an interest in domestic tourism in Oman. There are three main findings: 1) there are a large number of people who use social media technology to obtain information about different attractive places they wish to visit in Oman, 2) the majority of the respondents claim that negative experiences posted on social media about a particular destination influence their travel decisions, and 3) many of the respondents indicate that the Ministry of Tourism in Oman should utilize more social media tools such as Instagram, Twitter, etc. in order to encourage domestic tourism. This research has implications not only to the Ministry of Tourism to promote domestic tourism in Oman, but also to Omani people and tourists from other countries who visit or like to visit Oman.

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Section: The Importance Of the Tourism Sector For Countriesmentioning

confidence: 99%

Utilizing Social Media to Encourage Domestic Tourism in Oman

Al‐Badi¹,

Tarhini²,

Al-Sawaei³

2017

IJBM

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“…Perasaan nyaman yang timbul ketika seseorang menggunakan suatu sistem akan berpengaruh terhadap perilaku selanjutnya (Venkatesh dan Davis, 2000;Venkatesh et al, 2003). Perceived enjoyment merupakan konstruk dimensional tunggal, dan dievaluasi dalam bentuk menyenangkan dan gembira dalam melakukan sebuah kegiatan (Wu dan Liu, 2007 Barreda et al (2013Barreda et al ( ) (2013. Instrumen tersebut dinilai dengan menggunakan skala likert 5 poin.…”

Section: Persepsi Menyenangkan (Perceived Enjoyment) Dan Niat Penggunaanunclassified

“…Penelitian ini merupakan pengembangan dari penelitian yang telah dilakukan Carter et al (2011) yaitu menggunakan tiga determinan utama model UTAUT (ekspektasi kinerja (performance expectancy), ekspektasi usaha(effort expectancy), pengaruh sosial (social influence)) dengan menambahkan faktor persepsi pribadi keyakinan diri dalam menggunakan web(web self efficacy), kontrol keamanan persepsian(perceived security control), dan persepsi menyenangkan (perceived enjoyment) yang dikembangkan oleh Barreda, Nusair, Okumus, dan Bilgihan (2013).Penelitian ini berusaha mengetahui apakah terdapat pengaruh ekspektasi kinerja (performance expectancy),ekspektasi usaha(effort expectancy), pengaruh sosial (social influence), keyakinan diri dalam menggunakan web(web self efficacy), kontrol keamanan persepsian(perceived security control), dan persepsi menyenangkan (perceived enjoyment) terhadap niat penggunaan approweb (Intention to Use Approweb).…”

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Faktor-Faktor Yang Mempengaruhi Niat Penggunaan Approweb Oleh Account Representative Direktorat Jenderal Pajak

Santoso

Setiawan

2017

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This study aims to investigate the effect of performance expectancy, effort expectancy, social influence, web self efficacy, perceived security controls, and perceived enjoyment on the intention to use the approweb by account representative at the Directorate General of Taxation.The study employ web survey to collect data from account representative throughout Indonesia. There are 417 questionaire return from web survey.The results show that the performance expectancy, effort expectancy, social influence, perceived security control, and perceived enjoyment positively effect on the intention to use approweb, whereas the web self efficacy has no effect on the intentions to use approweb by account representative at the Directorate General of Taxation. The higher performance expectancy, effort expectancy, social influence, perceived security control, and perceived enjoyment will increase intention to use Approweb.

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“…Dickinger and Mazanec [84] found that family recommendations and online reviews are the two factors that influence online hotel reservations the most. Travelers perceive information from social media as unbiased [85,86]. In fact, the vast majority of travelers use search engines and social networks when assessing a destination or tourist product [8].…”

Section: Social Network Community Usefulnessmentioning

confidence: 99%

The Roles of Website Characteristics and Social Network Communities in Developing Customer E-loyalty in the Online Travel Industry

Toufaily¹,

Legault²,

Ricard³

2016

J Tourism Hospit

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Internet and social network communities have become the essential channel for people looking for tourism information and online purchases or reservations. The academic community strive to better understand which factors influence online satisfaction and loyalty in the online travel industry. Many antecedents to e-satisfaction have been identified in the literature, namely functional and relational website characteristics.While many studies have assessed the influence of functional characteristics on esatisfaction such as usability and security, few research focused on the influence of social and human dimensions of the interface, called relational characteristics, especially in the online travel context. In fact, the relational features have been studied as a part of the optimization of the website interface and not from the logic of loyalty and brand-customer relationships. Moreover, there is a call in the literature for more research on the impact of individual engagement on social networks sites on loyalty generation. Thus, the objective of this study is to investigate how online attributes under the control of the cyber-merchant (website functional and relational attributes) and social networking sites where the firm has far less control, foster e-saisfaction and e-loyalty in the online travel industry. A self-administered survey was used and data were collected from university students who had shopped from an online travel company in the past year. By using SEM modelling, results show that usability, quality of support, and security/privacy positively impact e-satisfaction while e-satisfaction influences both cognitive and affective loyalty. Further analyses showed that personalization and online social network communities significantly influence both cognitive and affective loyalty while perceived social presence has a negative impact on cognitive loyalty. By understanding website drivers of online satisfaction and loyalty, this study contribute to help online travel companies develop strategies positioned to build long-term relationships, and thereby gain a competitive advantage.

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Developing a brand structure pyramid model for travel-related online social networks

Cited by 29 publications

References 92 publications

Utilizing Social Media to Encourage Domestic Tourism in Oman

Utilizing Social Media to Encourage Domestic Tourism in Oman

Faktor-Faktor Yang Mempengaruhi Niat Penggunaan Approweb Oleh Account Representative Direktorat Jenderal Pajak

The Roles of Website Characteristics and Social Network Communities in Developing Customer E-loyalty in the Online Travel Industry

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