Developing a circular economy framework for e‐commerce packaging materials: A study on behavioural intentions of online consumers
Nitin Ram,
Parvez Ahmad,
Agnes Toth‐Peter
et al.
Abstract:The exponential growth of e‐commerce brings the need for sustainable business models to address the negative environmental impacts of packaging. This study used a bibliometric analysis, the theory of planned behaviour and stakeholder theory to explore the behavioural intentions of consumers in adopting a circular economy model for e‐commerce packaging materials. Surveying 362 respondents in the Indian market, our findings revealed e‐commerce users were likely to participate in a closed‐loop system, with enviro… Show more
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