“…They constitute a specific category of non-for-profit organizations, developing innovative ways to tackle complex social problems and fill in the insufficiencies of other non-for-profit organizations. To do so, they take advantage of the combination of social and business logics (Bugg-Levine and Emerson, 2011;Kroeger and Weber, 2014), searching for a blended value (Emerson, 2003 and the "Blended value proposition"). Already in 2002, Lynn Sharpe Pain supported the idea that to be considered as superior performing firms, they had to turn to a shift in value, and consider, besides the financial performance, non-financial one (Sánchez, 2003).…”