2020
DOI: 10.1007/978-3-030-39319-9_92
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Developing a Construct and a Scale for Measuring the Internet-Store’s Web Usability

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(2 citation statements)
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“…During the purchase stage, consumers select, order, pay for, and receive products (Reinartz et al 2019;Yuldasheva et al 2020). They have made up their minds and want to finalize the process, quickly and effortlessly.…”
Section: Moderating Role Of Purchase Process Stage and Nature Of Prod...mentioning
confidence: 99%
See 1 more Smart Citation
“…During the purchase stage, consumers select, order, pay for, and receive products (Reinartz et al 2019;Yuldasheva et al 2020). They have made up their minds and want to finalize the process, quickly and effortlessly.…”
Section: Moderating Role Of Purchase Process Stage and Nature Of Prod...mentioning
confidence: 99%
“…Service innovations that facilitate need recognition, search, comparison, or the evaluation of products are assigned to the pre-purchase stage (PRE in Fig. 2; Puccinelli et al 2009;Reinartz et al 2019); those that pertain to selection, ordering, promotion, payment, and delivery are purchase stage innovations (PUR; Boyd et al 2019;Reinartz et al 2019;Yuldasheva et al 2020); and those that involve interactions after the actual purchase relate to the post-purchase stage (POST). We instructed the experts to take the correct point of view into account, as mentioned in the description.…”
Section: Customer Purchase Process Stagementioning
confidence: 99%