Developing a Content Strategy for an Academic Library Website

Blakiston, Rebecca

doi:10.1080/1941126x.2013.813295

Cited by 19 publications

(15 citation statements)

References 3 publications

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“…Milovanov Selection and peer-review under responsibility of the Organizing Committee of the conference eISSN: 448 Information resources of libraries around the world are recognized as strategic, largely determining the level of intellectual, spiritual and socio-economic development of modern society. In this regard, national libraries have the role of especially important objects of cultural policy in many leading, economically developed countries of the world community, and their maintenance and modernization are invested in to a great extent (Blakiston, 2013). The target activity of the library should be primarily aimed at spreading the elements of knowledge paradigm in the society, which is an integral part of the modern cultural and educational macro environment.…”

Section: Resultsmentioning

confidence: 99%

Historical Role Of Museums And Libraries In Information Support Of Educational Environment

Belenchuk¹

2018

The European Proceedings of Social and Behavioural Sciences

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This article discusses the historical role and importance of museum and library institutions, describes the history of their evolution and the current state. Their influence on the increase of cultural, educational and information level of pupils' knowledge is defined. Museum and library pedagogies are independent branches of the complex of sciences on education in general, and pedagogical science in particular. The purpose of this study is the leading problem of the formation of cultural, informational and educational potential by means of museum pedagogy and library activities. It is revealed that methodological, methodical and applied basis of the development of cultural and educational space organically combined fundamental principles of theoretical pedagogy, philosophy of education, history, culturology, art-criticism, and specifics of library and museum information environment. It is determined that museum and library pedagogies as segments of scientific humanities were formed by taking into account the peculiarities of the development of the modern cultural and socio-economic situation. It is established that the open subject-spatial environment is formed on the basis of methodological, paradigm, cultural and civilization interaction. Currently, the important problem is a meaningful interaction with the objects of spiritual heritage, as well as constantly updated modern information environment. The question of scientific representation of information and cultural and educational potential of museum and library institutions is considered. Thus, through the acquisition and assimilation of new developmental ideas about environment and by means of specialized cultural (museum and library) communication, certain creative, innovative, stimulating and recreational effects are achieved. https://dx.

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Section: Resultsmentioning

confidence: 99%

Historical Role Of Museums And Libraries In Information Support Of Educational Environment

Belenchuk¹

2018

The European Proceedings of Social and Behavioural Sciences

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“…The first step is Content Audit. As stated Blakiston [16] By understanding what content exists, organizations can plan better how to manage what already exists and also plan for the future. Content audits can be quantitative, qualitative, or mixed, and generally use online information search (such as websites, online media, and social media) in searching for topics or issues to be discussed.…”

Section: Content Strategy Toolsmentioning

confidence: 99%

The Strategy of Religious Nationalist Content of the Gerindra Party in Improving the Political Participation of Millennials (Case Study of @Gerindra Instagram Account and @Gerindra Twitter Account)

Vebiyatama¹,

Gusfa²

2020

Proceedings of the Proceedings of the 2nd International Conference on Social Sciences, ICSS 2019, 5-6 November 2019, Jakarta, I

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As technology develops, variations in content creation are generated with the creation of interactions on the virtual. This situation is an opportunity for political parties to achieve the target of getting voter sympathy, especially the values of the Gerindra party in internalizing religious nationalist values. The purpose of this study is to analyze the management of social media content by the Gerindra Party in instilling the values of the Religious Nationalists in increasing the political participation of millennial generations. New media becomes interactive media in political marketing strategies that are strengthened by the concept of content strategy tools that can increase the political participation of millennials in social media. This study uses a constructivism paradigm with a case study approach. The research informant was the Gerindra Party social media team. Primary data obtained from social media observations and interviews. The results of this study are religious nationalist content managed with the situation ahead of the campaign with content strategy tools including conducting content audits, determining user persona, setting content vision statements, choosing channel strategy. The approach taken turns out to provide more interesting creativity when content co-creation is carried out with responses that are accommodated by the media team by accepting ideas and input from comments on the content presented.

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“…It was assumed that adding more content was a service for library users, and it was also seen as a way to improve their web skills and demonstrate their fluency with technology." 32 Similarly, Chapman and Demsky described how the University of Michigan Library website grew "in an organic fashion" and noted, "[a]s in many places, the library's longstanding attitude toward the web was that more was more and that there was really no harm in letting the website develop however individual units and librarians thought best." 33 Other papers described "authority and decision-making issues .…”

Section: Untenable Growthmentioning

confidence: 99%

Library-Authored Web Content and the Need for Content Strategy

McDonald

Burkhardt

2019

ITAL

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Increasingly sophisticated content management systems (CMS) allow librarians to publish content via the web and within the private domain of institutional learning management systems. “Libraries as publishers” may bring to mind roles in scholarly communication and open scholarship, but the authors argue that libraries’ self-publishing dates to the first “pathfinder” handout and continues today via commonly used, feature-rich applications such as WordPress, Drupal, LibGuides, and Canvas. Although this technology can reduce costly development overhead, it also poses significant challenges. These tools can inadvertently be used to create more noise than signal, potentially alienating the very audiences we hope to reach. No CMS can, by itself, address the fact that authoring, editing, and publishing quality content is both a situated expertise and a significant, ongoing demand on staff time. This article will review library use of CMS applications, outline challenges inherent in their use, and discuss the advantages of embracing content strategy.

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Developing a Content Strategy for an Academic Library Website

Cited by 19 publications

References 3 publications

Historical Role Of Museums And Libraries In Information Support Of Educational Environment

Historical Role Of Museums And Libraries In Information Support Of Educational Environment

The Strategy of Religious Nationalist Content of the Gerindra Party in Improving the Political Participation of Millennials (Case Study of @Gerindra Instagram Account and @Gerindra Twitter Account)

Library-Authored Web Content and the Need for Content Strategy

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