Developing a Creative-Cognitive Model of Entrepreneurial Alertness to Business Opportunities

Abstract

A creative-cognitive perspective is used in this study to explore alertness to business opportunities in order to develop a model of business opportunity recognition. It is assumed that the elements constituting this opportunity creation are entrepreneur’s creative cognitive process, internal creative qualities, environmental conditions supporting or hindering creativity and interaction of these elements, and that they have a significant impact on the innovativeness of the business opportunity. Through the development of the model an aim is made to clarify why some entrepreneurs create novel ideas while others just copy the old and used ones. <br /

The Fintech Based Entrepreneurs' Intention: A Significant Entrepreneurial Alertness towards Entrepreneurs‟ Intention in Financial Services Transformation

“…Scanning and searching happened when entrepreneur starts to behold multiple possible since no systematic strategy is deployed [13]. Business opportunity only can be recognized through information gathering and the efficiency of information [28]. This dimension of alertness assists entrepreneur in developing a wide array of relevant information which can benefit them in attaining expert performance.…”

The influence of academic and demographic factors on entrepreneurial intention antecedents among students of a Portuguese higher education institution

“…It is a complex and multifaceted phenomenon, covering aspects such as: the person, the process, the product and the creative environment (Puhakka, 2011). In this study, creativity will be understood as the capacity of an individual to expand and overcome existing realities (Puhakka, 2011).…”

“…Therefore, according to the author, creativity refers to original, new and unexpected results. It is capacity and strength that creates something better (Henry, 1991in Puhakka, 2011.…”

Alerta emprendedora y conocimiento previo para la identificación de oportunidades emprendedoras: el papel moderador de las redes sociales

“…Así, únicamente obtenemos que a medida que la fortaleza de la red del emprendedor es mayor, el efecto positivo de la alerta emprendedora sobre la identificación de oportunidades se fortalece. En línea con recientes estudios que sugieren que el estado de alerta del emprendedor puede mejorarse, desarrollarse y/o aprenderse (Puhakka, 2011;Tang et al, 2012), nuestro trabajo sugiere que los lazos fuertes pueden contribuir a desarrollar la alerta emprendedora en el individuo.…”