Developing a Harmonious Culture-Based Sustainable Event Model in Bali Tourism Village

Abstract

Ge eo oJ Jo ou ur rn na al l o of f T To ou ur ri is sm m a an nd d G Ge eo os si it te es s Year X

Environmental Knowledge and Consumer Intention to Visit Green Tourism Village

“…One of development solutions provided is innovation and strategic partnership with the society known as a community-based tourism or tourism village program in Indonesia. The program set to achieve a sustainable prosperous society [1][2], [6][7][8][9].…”

“…Tourism villages developed by the government of Indonesia refer to each village's own potentials, such as natural beauty, cultures, arts, religion, health, food, and spiritual [1]. Bali, one of islands in Indonesia famous for its cultural tourism, has developed a hundred tourism villages as a strategy to strengthen tourism as the regional main income source [2]. The tourism village concept is cultivated based on a local culture that has awareness on environment namely harmonious culture or green culture; hence, a tourism village has awareness on environment [1][2].…”

“…Bali, one of islands in Indonesia famous for its cultural tourism, has developed a hundred tourism villages as a strategy to strengthen tourism as the regional main income source [2]. The tourism village concept is cultivated based on a local culture that has awareness on environment namely harmonious culture or green culture; hence, a tourism village has awareness on environment [1][2]. The harmonious culture becomes the cornerstone of tourism village emphasizing on maintaining harmonious relationship with the Creator through a belief that everything in the world is the power of the One Almighty God; therefore, it must be well maintained and protected.…”

“…The harmonious culture becomes the cornerstone of tourism village emphasizing on maintaining harmonious relationship with the Creator through a belief that everything in the world is the power of the One Almighty God; therefore, it must be well maintained and protected. Another relationship that must be done is maintaining a harmonious relationship with the fellow beings or human as well as with the environment through environmental awareness [2]. The culture has an aspect of environmental awareness and it is often called as a green culture.…”

“…The culture has an aspect of environmental awareness and it is often called as a green culture. The culture implementation concept in a tourism village is indicated by community's activities that concern about the environment and is manifested in religious ceremonies, customs, and cultures and arranged in village rules [1][2] The green tourism village concept is unique and it differs to other tourism villages in the world due to its religious values that blend with strong cultural activities; thus, it can be used as a mean for competitive strategy in tourism world [10][11]. The green culture uniqueness turns into the main characteristic to keep nature sustainable and support a sustainable tourism program through four missions of economic, cultural, social, and environmental expediencies [12].…”