Developing a Measurement Model for the Effect of Digital Signage : Focussing on the Function of Real-time Information Gathering and Targeting

Cho, Chang-Hoan; Lee, Hee Jun; Kim, Seung-Eun; Baek, Nam-Jung; Choi, Younghyun; Go, Suyoung

doi:10.14377/kja.2016.7.15.27

The Korean Journal of Advertising

2016

DOI: 10.14377/kja.2016.7.15.27

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Developing a Measurement Model for the Effect of Digital Signage : Focussing on the Function of Real-time Information Gathering and Targeting

Chang-Hoan Cho¹,

Hee Jun Lee²,

Seung-Eun Kim³

et al.

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Developing a Measurement Model for the Effect of Digital Signage : Focussing on the Function of Real-time Information Gathering and Targeting

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