The Food and Agriculture Organization estimates that close to 9% of the world’s soils are affected by salinity. The purpose of this article is to discuss qualitative social science findings on alternative ways of conceptualizing salinization in Kazakhstan and how these findings could be leveraged for transformative knowledge towards sustainability. We highlight dimensions of land degradation that are doubly obscured: the under-represented issue of salinization, and vernacular knowledge on salinization. The article draws on qualitative data collection methods, including eighteen months of participant observation, workshop transcripts and archival records. Three research findings are presented. First, there is an analysis of the framing of environmental issues common among policymakers in the region. Second, these frameworks are contrasted with novel data on how local farming communities understand and deal with salinization. These two research results enable extrapolating a third finding: how such locally based knowledge could be harnessed towards solving salinization issues. Beyond the specific issue of salinization, the results of this research suggest potentially valuable design principles relating to specific ways that the environmental knowledge of expert farmers and scientific experts could be paired. In the case of Central Asia, models based on the local culture can be adapted, such as hosting and apprenticeship relationships. This example suggests transferable lessons on how to forge social learning towards sustainability that start from imperfect local tools (bottom-up) rather than from internationally promoted but socially distant blueprints (top-down).