Developing a Self‐Help Brochure Series: Costs and Benefits

Abstract

The authors describe the process by which one counseling center developed a series of self‐help brochures. In addition to the intended service benefits to students, the brochures present a positive image of the counseling center to numerous campus constituencies. Costs, benefits, and strategies for marketing the brochures are also discussed.

Substance Abuse Counseling in Community Corrections: A Primer

“…Self-help brochures, pamphlets, tapes, books, and articles are enjoying increasing acceptance by professionals and consumers. They provide concrete products to offenders, are generally regarded as helpful, and facilitate delivery of services to as many offenders as possible (Allen & Sipich, 1987). Audiocassette and video tapes can be used independently or as an adjunct to counseling.…”

An Interdepartmental Self‐Management Lab: A Self‐Help Approach to Student Development

“…College counseling services increasingly have had to develop creative approaches to meet student demands. The use of high-quality self-help brochures (Allen & Sipich, 1987) and self-help audiocassette tapes as an adjunct to counseling (Yamauchi, 1987) are two such approaches that have been described recently in the literature.…”