Developing a Social Media Presence Strategy for an E-commerce Business

Rawat, Sonam; Divekar, Rajiv

doi:10.1016/s2212-5671(14)00228-7

Cited by 12 publications

(7 citation statements)

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“…In other words, online transactions can increase the turnover of sales. According to the results of previous research, this study supports the results that the use of online applications is beneficial for companies in increasing sales turnover [20]; increase sales [13,14,15]; increase sales profits [27]; increasing competitiveness [18]; increasing the number of customers [15]; increase sales of product [32]; expanding business reach [46,52], means of promotion [55], new business opportunities [56], ease of relationships with relationships and customer satisfaction [31]. Our previous research on MSMEs in Medan City shows that online technology has a significant effect on MSMEs using the GoFood application [57].…”

Section: Discussionsupporting

confidence: 82%

Use of online applications in maintaining MSMEs performance during the COVID-19 pandemic

Nurlinda

Sinuraya

Asmalidar

et al. 2021

regist. j. ilm. teknol. sist. inf.

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This study aims to see whether there are differences in sales made by offline/conventional and online MSMEs to discover alternative media transactions to survive and increase sales during the COVID-19 period. This research is an exploratory study on MSMEs players who sell Rujak Sentir at Simpang Jodoh, Percut Sei Tuan, Deli Serdang District, Indonesia. The data source in this research is primary data by collecting data using a questionnaire on 50 samples of Rujak Sentir MSMEs merchants. Data were analyzed using statistical descriptive analysis of the Wilcoxon Signed Rank Test. The final analysis of data shows that the apply of online applications can be an alternative for MSMEs in maintaining and improving performance throughout the COVID-19 pandemic. The usage of this research practice is to give input to related parties regarding other options that can be utilized by enterprises throughout the Coronavirus widespread so that in the future, MSMEs are ready to face uncertainties that arise due to external factors. In addition to this, this research will be a recommendation regarding technical guidance that can be carried out by the local government in fostering MSMEs.

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Section: Discussionsupporting

confidence: 82%

Use of online applications in maintaining MSMEs performance during the COVID-19 pandemic

Nurlinda

Sinuraya

Asmalidar

et al. 2021

regist. j. ilm. teknol. sist. inf.

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“…Additionally, social media users are in a state that increases the likelihood to react to multimedia, content interaction and content information when browsing social platforms (Keng and Ting, 2009). Therefore, companies make some effort to promote social media marketing programs using word-of-mouth to distribute content that catches customers' interest and encourages them to share it with their own (online) social network (Rawat and Divekar, 2014). Thus, social media use leads to online purchase intention mediated by objective and subjective knowledge (Pucci et al, 2019).…”

Section: Social Mediamentioning

confidence: 99%

The importance of trust for electronic commerce satisfaction: an entrepreneurial perspective

Shirazi

Adam

Shanmugam

et al. 2020

BFJ

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PurposeSocial commerce has seen a prosperous growth following the rise of social media, in particular, social networking sites have established novel ways to communicate and transact between firms and people. The rise of new technologies has also directed to changes in how entrepreneurs convey their business. Despite intensive social commerce research, the challenges of social commerce for entrepreneurs have attracted less attention and especially neglected the role of trust and satisfaction in electronic commerce.Design/methodology/approachThis research use a survey to collect data. The authors use structural equation modeling-partial least square (SEM-PLS) to analysis the data. This quantitative research provides new insights in the food industry.FindingsThis research thus provides insights into social commerce by analyzing the role of trust in the relationship between customers' social media activities and customers' satisfaction. The present study finds a mediating effect of trust in developing satisfaction. Social media activities facilitate a positive level of trust that in turn creates a satisfying environment for customers in social commerce. The research provides theoretical and practical implications at the end of the study.Originality/valueThe findings provide good knowledge for the food industry to stay connected with customers and develop their satisfaction.

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“…Social media like Facebook, Twitter, Instagram, G Plus, Tumblr and Blogs have been used widely in E-commerce business nowadays and it grows day by day especially when customers can purchase the products just by one click. Rawat & Divekar [4] admitted that social media has become a stepping stone for everyone to started promoting their products and services as it is easily accessible to anyone with internet access and it is inexpensive for any marketer to implement marketing campaign.…”

Section: Introductionmentioning

confidence: 99%

Social Media as a Means to Enhance Business Performance

Abdullah¹,

Jabor²,

Ismail³

et al. 2020

Proceedings of the International Conference on Student and Disable Student Development 2019 (ICoSD 2019)

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Social media like Facebook, Twitter, Instagram, G Plus, Tumblr and Blogs have been used widely in business nowadays and it grows day by day especially when customers can purchase the products just by one click. Therefore, this study is designed to briefly review the use of social media on promoting business, based on the analysis of the relevant literature review in this field. The main purpose of this paper is to identify various social media used for promoting business, the relevance of using social media in promoting business and also to find out the factors for customer's attraction towards purchasing online. The method used in this study is by referring to the secondary sources like ejournal, books and also thesis. The information from these secondary sources were searched and analysed based to the objectives and issues of this study. For the overall conclusion, the findings shows that there are a lot of social media used in promoting business like Facebook, Flickr, Groupn, twitter and others. However, the social Facebook has dominated others. Other than that, from this study it shows that the social media is a relevant medium to promote business as the social media very popular among the society around the world. Social media is also able to approach customers with interactive objectives such as conversation, sharing and able to persuade the customers. The findings from this study may help the sellers to plan their business well especially by promoting their products or services using social media.

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Developing a Social Media Presence Strategy for an E-commerce Business

Cited by 12 publications

References 0 publications

Use of online applications in maintaining MSMEs performance during the COVID-19 pandemic

Use of online applications in maintaining MSMEs performance during the COVID-19 pandemic

The importance of trust for electronic commerce satisfaction: an entrepreneurial perspective

Social Media as a Means to Enhance Business Performance

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