“…However, the very diverse developments with demand, and shortage of skilled workers make the high investments risky, and funders hesitant (Michael, 2017). Due to its newness, the huge variety in VF-formats (Kozai, 2018), and the commercial sensitivity of data, there is still little to no public information regarding feasible business formats, tential (Shao et al, 2016). Therefore, this paper develops a conceptual business framework of the VF, with the aim to raise our understanding of the major, generic items of VFs as a commercial endeavour.…”