Developing Business Architecture for SMEs: A Strategic Tool for Capability Orchestration and Managing Dynamisms

Dehbokry, Seyran Gh.; Chew, Eng K.

doi:10.5171/2015.774202

Cited by 3 publications

(3 citation statements)

References 32 publications

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“…Market learning, a crucial component of AMC, enables SMEs to keep track of their marketing plans and tactics, as well as their advantages and disadvantages, which improves their understanding of market opportunities and their capacity for marketing modification (Varadarajan, 2020). Dehbokry and Chew (2015) say, however, that any business organization, but notably SMEs, may find it challenging to grow AMC at various stages of an enterprise. Because there are not enough trained and experienced workers in SME organizations, there are not enough managers to take on a variety of responsibilities and make crucial decisions (Acikdilli et al, 2022).…”

Section: Marketing Modificationmentioning

confidence: 99%

“…Dehbokry and Chew (2015) say, however, that any business organization, but notably SMEs, may find it challenging to grow AMC at various stages of an enterprise. Because there are not enough trained and experienced workers in SME organizations, there are not enough managers to take on a variety of responsibilities and make crucial decisions (Acikdilli et al , 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

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The impact of marketing modification on the performance of food processing SMEs in Ghana

Abrokwah-Larbi

Awuku-Larbi²

2023

JRME

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Purpose The purpose of this study is to empirically examine the effect of marketing modification on business performance from the perspective of marketing capabilities theory. Design/methodology/approach This study employed a survey method to collect data from 225 food processing small- and medium-sized enterprises (SMEs) on the Ghana Enterprise Agency (GEA) registered list in the Eastern Region of Ghana. The effect of marketing modification on the performance of SMEs in the food processing industry was evaluated using a structural equation modeling (SEM) – path analysis. Findings According to the study’s findings, marketing modification has a positive and significant impact on the financial performance (FP), customer performance (CP), internal business process performance (IBPP) and learning and growth performance (LGP) of Ghanaian SMEs engaged in food processing. The results of this study also demonstrated the importance of marketing modification determinants, such as marketing resources (MR), cross-functional and interenterprise collaboration (CFIEC), architectural marketing capability (AMC) and marketing strategy decision implementation (MSDI), in achieving food processing SME performance in Ghana. Research limitations/implications This current research has its limitation, even though its importance has been mentioned earlier. First, the study can be improved by expanding the sample size through the inclusion of other SMEs from other industries since it is industry specific (i.e. food processing SME). Second, this current study was conducted in Ghana. To compare results, the current study may be replicated in other emerging countries. Third, future research studies may consider how business environmental factors such as technological change (e.g. use of artificial intelligence and machine learning) moderate the relationship between marketing modification and SME performance. Practical implications The outcomes of this research study are anticipated to give profitable implications to both academicians and practitioners. For the academic aspect, this study provides an important contribution to marketing modification and performance literature by examining the impact of innovative marketing on the performance of food processing SMEs in Ghana. For practitioners, this study indicates that food processing SME owners/managers must focus on marketing modification to develop their performance. The increase in marketing modification application through marketing capabilities such as MR and CFIEC will enable owners/managers to achieve performance targets. Social implications The application of marketing modification among food processing SMEs in Ghana will contribute greatly to their profitability, survival and growth. The growth and survival of food processing SMEs (not limited to food processing SMEs) in Ghana will help in the control of unemployment, which is a major social issue in Ghana. Originality/value The study’s findings provide solid support for the marketing capabilities theory. This study also supports the notion that food processing SMEs should perceive marketing modification and its determinants (i.e. MR, CFIEC, AMC and MSDI) as a critical strategic capacity to enhance their performance (i.e. FP, CF, IBPP and LGP). In terms of contribution, this study adds to the body of knowledge already available on marketing modification and business performance, particularly in the setting of an emerging economy.

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Section: Marketing Modificationmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

The impact of marketing modification on the performance of food processing SMEs in Ghana

Abrokwah-Larbi

Awuku-Larbi²

2023

JRME

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“…According to Tangendjaja (2010) and Dehbokry and Chew (2015), vertical integra-tion is said to develop if major profit is derived from the further processing and each business unit in the integration process is only part of the process to produce meat or eggs instead of being a stand-alone company. Each process is considered a cost center rather than a profit center.…”

Section: Corporate Business Integration Process Analysismentioning

confidence: 99%

Strategic Architecture in Poultry Company

Oktavia

Marimin

Djohar

2017

JDM

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The purpose of this study is to identify factors in the external environment affecting the poultry industry, analyze the business integration process of the company and know its internal factors, analyze the future of the poultry industry in Indonesia and formulate the strategic architecture of PT Sierad Produce Tbk (SIPD) and its priority importance. Respondents in this study were determined using purposive sampling method. While the research method used is descriptive-qualitative with case study approach and using Analytical Hierarchy Process (AHP) as priority determination of interest.. The results of the research are several alternative SIPD strategy based on the main objective of the company, that is maximizing corporate integration, product development and market development. A strategic map as a strategic architecture design lane is created to illustrate the execution time of each alternative strategy. The business integration process at SIPD is currently not optimally developed, meaning that every stage of the production process is still a profit center. Achieving institutional markets with a contractual approach proves to ensure product survival.

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Barriers to development of technology entrepreneurship in small and medium enterprises

Matejun¹

2016

RLP

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Technology entrepreneurship focuses on transforming research and scientific potential into innovative goods and services. It is an interesting proposition for small and medium-sized enterprises planning to improve the competitive position based on advanced technology. Its use in economic practice faces certain limitations, arising both from the specifics of that category of entities and the external conditions of their operation. This article aims to identify and analyze of the incidence of barriers to technology entrepreneurship and to assess the impact of these negative factors on the development and benefits of using this concept in the SME sector companies. The survey conducted on a sample of 300 small and medium-sized enterprises from the region of Lodz aims at achieving the objective of the paper. The results allowed to determine the impact of selected barriers (considered by generic criterion and the direction of impact) on the level of development of technology entrepreneurship.

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Developing Business Architecture for SMEs: A Strategic Tool for Capability Orchestration and Managing Dynamisms

Cited by 3 publications

References 32 publications

The impact of marketing modification on the performance of food processing SMEs in Ghana

The impact of marketing modification on the performance of food processing SMEs in Ghana

Strategic Architecture in Poultry Company

Barriers to development of technology entrepreneurship in small and medium enterprises

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