2010
DOI: 10.1080/10810730.2010.492561
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Developing Culturally Relevant Educational Materials About Emergency Contraception

Abstract: New York City has growing numbers of Mexican and Caribbean born residents, who have been identified as underserved communities for reproductive health care. We conducted exploratory focus groups to develop and test messages about emergency contraception that would be culturally relevant to these communities. Findings reveal lack of knowledge about what emergency contraception is and how it works, concerns about safety, and health care barriers. Multiple messages were tested in Spanish and English, and particip… Show more

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Cited by 15 publications
(7 citation statements)
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“…This study utilized formative, audience-oriented research to generate HMC marketing messages acceptable for a college-aged population. Studies demonstrating the value of employing formative research to inform message development are limited ( Martinez et al, 2012 ; Sundstrom et al, 2015 ), especially in the context of contraceptive and reproductive health products ( Campo et al, 2013 ; Colarossi et al., 2010 ; DeMaria et al, 2017 ; Sundstrom et al, 2015 , 2016 ). Using focus groups to gather initial insights, then creating prototypes, and testing them in follow-up interviews ensured participant narratives drove the research process, increasing reliability ( Colarossi et al, 2010 ; Sundstrom et al., 2015 ).…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…This study utilized formative, audience-oriented research to generate HMC marketing messages acceptable for a college-aged population. Studies demonstrating the value of employing formative research to inform message development are limited ( Martinez et al, 2012 ; Sundstrom et al, 2015 ), especially in the context of contraceptive and reproductive health products ( Campo et al, 2013 ; Colarossi et al., 2010 ; DeMaria et al, 2017 ; Sundstrom et al, 2015 , 2016 ). Using focus groups to gather initial insights, then creating prototypes, and testing them in follow-up interviews ensured participant narratives drove the research process, increasing reliability ( Colarossi et al, 2010 ; Sundstrom et al., 2015 ).…”
Section: Discussionmentioning
confidence: 99%
“…Focus groups and interviews allowed participants to provide robust consumer insights related to the potential introduction of HMC. The iterative process of basing message concepts and designs on formative research, creating, and testing contributed to study reliability ( Colarossi et al, 2010 ; Sundstrom et al, 2015 ). Findings provide applicable first steps for marketers to consider when promoting novel contraceptive products, such as HMC.…”
Section: Discussionmentioning
confidence: 99%
“…As Bakhtin (1981) argues, "The authoritative word demands that we acknowledge it, that we make it our own; it binds us, quite independent of any power it might have to persuade us internally" (p. 342). Colarossi, Billowitz, and Breitbart (2010) support this criticism, indicating that diagrammatic or other visual sources do not clearly communicate health information unless they are adjusted to the language and needs of the target audience. Larkey and Hecht (2010) argue that by giving "culturecentric" credence and respect to the stories of a target group, there is a greater likelihood the audience will engage with the message.…”
mentioning
confidence: 85%
“…Others have studied Hispanic audiences. Colarossi et al (2010) worked with Hispanics to design and test four messages on emergency contraceptives – emergency contraception was positive for the entire family, motherhood value, family size choice and women having sex without thinking about pregnancy (Colarossi et al , 2010, pp. 512-513).…”
Section: Literature Reviewmentioning
confidence: 99%