“…Technical issues were the focus of IS research until recent years, in accord with the now-outdated technical-economic rationality which assumed an organisational goal of economic efficiency and effectiveness via technology deployment (Kumar et at., 1998;Kling, 1980). The focus has recently shifted in both IS and e-business research toward more holistic approaches which integrate the human, social, organisational and technical issues (Baskerville et at., 2000;Bennetts et at., 2000;Cavaye, 1998;Lichtenstein, 1997;Lichtenstein and Swatman, 2001;McMichael, 1999;Russo et a.t, 2001;Vogel, 2001). It can be difficult for case studies (whether positivist, or utilising more interpretivist approaches such as ethnographic surveys or grounded theory approaches) and surveys alone to yield an integrated holistic solution to an e-business research problem, because the method of collection is a single viewpoint, without opportunity for debate between stakeholders.…”