2015
DOI: 10.3390/su71014211
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Developing More Insights on Sustainable Consumption in China Based on Q Methodology

Abstract: Abstract:Being an important aspect of sustainable development, sustainable consumption has attracted great attention among Chinese politicians and academia, and Chinese governments have established policies that encourage sustainable consumption behaviors. However, unsustainable consumption behavior still remains predominant in China. This paper aims to classify consumers with similar traits, in terms of the characteristics of practicing sustainable consumption, into one group, so that their traits can be clea… Show more

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Cited by 13 publications
(13 citation statements)
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References 38 publications
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“…The Q method does not seek to link perspectives with objective and external variables such as age, job, or income, but to understand the subject's own internal preference framework (Cairns, 2012). Qu et al (2015) used the Q methodology to classify Chinese consumers with similar characteristics into three groups based on their values and attitudes toward sustainable consumption. The sustainable group has strong environmental values.…”
Section: Methodsmentioning
confidence: 99%
“…The Q method does not seek to link perspectives with objective and external variables such as age, job, or income, but to understand the subject's own internal preference framework (Cairns, 2012). Qu et al (2015) used the Q methodology to classify Chinese consumers with similar characteristics into three groups based on their values and attitudes toward sustainable consumption. The sustainable group has strong environmental values.…”
Section: Methodsmentioning
confidence: 99%
“…In this study, Q-methodology is applied to categorize experts' perceptions of urban green spaces and PM. Q-methodology was developed by psychologist William Stephenson in 1935 and is generally used as a technique to explore the subjective types of perception of an issue or object [36,37]. It is a way of quantifying qualitative content by applying statistical concepts; it is generally introduced to understand the process through which a phenomenon occurs [38].…”
Section: Q-methodologymentioning
confidence: 99%
“…Recently, Q-methodology has been applied in various ways as a method for policy preparation in environmental fields [40,41]. In particular, conclusions drawn through Q-methodology can inform environmental policy-making by analyzing the ways in which different groups perceive environmental issues [37,42]. The output derived from Q-methodology can be understood as subjective perception, cognitive structure, schema, etc.…”
Section: Q-methodologymentioning
confidence: 99%
“…According to the analysis of the lean life cycle in manufacturing project management, they posited that stakeholders and communications management are two of the knowledge areas that need to integrate the above pressures to achieve cohesive sustainable industrial results. Sustainable consumption behaviors in China were studied by Qu et al [37], and their paper adopted the Q methodology to analyze data of sustainable consumption characteristics by classifying consumers with similar traits. They explained that the results indicate what influence sustainable consumption brought about and provided suggestions on how governments can inspire sustainable consumption.…”
Section: Drivers Of Sustainable Precision Manufacturingmentioning
confidence: 99%