Developing Sales Force Automation Prototype at Indonesian Furniture Trading Company
Raymond Sunardi Oetama,
Raymond Sunardi Oetama
Abstract:Information technology plays a crucial role in enhancing company performance and driving business growth. Maintaining good customer relationships is essential, and Customer Relationship Management focuses on building customer commitment. Sales Force Automation systems automate sales processes and manage customer interactions. PT. Maju Jaya Kreasindo, a furniture company in East Jakarta, aims to automate its sales force and centralize operational information through a web-based Sales Force Automation system usi… Show more
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