2015 Portland International Conference on Management of Engineering and Technology (PICMET) 2015
DOI: 10.1109/picmet.2015.7273240
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Developing strategic decision making process for product and service planning

Abstract: Ahstract-It is imperative to forecast advanced or emerging technologies to aid in decision making on firm's R&D investments and business plan for commercialization efforts. Even though a company must align R&D planning with overall business planning such as manufacturing, sales and marketing, personnel, and finance, systematic management approaches are limited in it based upon the prediction of technological change and speed. This paper aims to provide a decision support tool to aid in strategic service planni… Show more

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Cited by 3 publications
(2 citation statements)
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“…The study highlights the benefits of adopting intelligent management systems, including enhanced organizational efficiency and effectiveness, while also addressing the ethical considerations of entrusting critical decisions to automated systems (Usmani et al, 2023). Cho (2015) emphasizes the importance of forecasting advanced or emerging technologies to aid in strategic service planning and technology development within firms. The paper presents a decision support tool designed to enhance strategic development of services and products with consideration of emerging technologies.…”
Section: Role Of Data Quality and Technology In Modeling Accuracymentioning
confidence: 99%
See 1 more Smart Citation
“…The study highlights the benefits of adopting intelligent management systems, including enhanced organizational efficiency and effectiveness, while also addressing the ethical considerations of entrusting critical decisions to automated systems (Usmani et al, 2023). Cho (2015) emphasizes the importance of forecasting advanced or emerging technologies to aid in strategic service planning and technology development within firms. The paper presents a decision support tool designed to enhance strategic development of services and products with consideration of emerging technologies.…”
Section: Role Of Data Quality and Technology In Modeling Accuracymentioning
confidence: 99%
“…This model aids decision-makers in identifying emerging technologies and new research fields, facilitating a systematic decisionmaking process. Cho's work illustrates how strategic decision-making processes, underpinned by advanced models, can significantly impact a firm's R&D investments and commercialization efforts, aligning them with overall business planning (Cho, 2015). The integration of advanced models into business operations for strategic decision-making enables organizations to leverage data and technology to gain a competitive edge.…”
Section: Role Of Data Quality and Technology In Modeling Accuracymentioning
confidence: 99%