Developing Teaching Strategies for Research Methods that are Appropriate to the Learning Styles of Marketing Communication Students

Court, Sue; Molesworth, Mike

doi:10.1080/0267257x.2003.9728231

Cited by 5 publications

(2 citation statements)

References 26 publications

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“…Winn commented on the difficulties of involving students in sociological research [21]. Court and Molesworth were engaged in teaching scientific research to students in marketing [22]. Poindexter proposed a model for effective teaching of research methods for journalism students [23].…”

Section: Introductionmentioning

confidence: 99%

Arranging Student Scientific Research as an Educational Technology: The Experience of Regional Universities of Russia

Баженов

2019

Education Research International

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Nowadays, student scientific research is a significant component for training specialists for Industry 4.0. However, many students do not feel like wanting much to participate in this kind of activity when studying at university. Therefore, there is a challenge in facing educators, i.e., to make a climate of learning in such a way so that learners would not only be able to acquire skills, competences, and proficiencies according to their major but also be able to promote their willingness for independent search for getting new knowledge and mastering research methods and practical techniques to solve scientific challenges and analyze various information flows. The purpose of the study is to develop a methodology for arranging student scientific research, which enables to provide with skilled professional employees. To accomplish the declared goal, the authors developed the online course The Basic Scientific Research, the methodology for involving students in scientific research; recommendations to include special subject matters in the content of academic course, for stimulating joint studies of educators and students; and the online course on training lecturers to the technology presented. The experiment was conducted from 2014 to 2018 among students of IT and economics at regional Russian universities. 242 students and 46 lecturers took part in it. Using the developed system by educators resulted in the following achievements: the students published more than 450 scientific articles, won 28 grants of various levels, and participated and became prize winners in more than 50 scientific research contests. One-third of the participants in the experiment received a merit semester scholarship for scientific research regularly. They participated and won competitions for the President of the Russian Federation grants, the Government of the Russian Federation. Business representatives gave top marks for graduate theses. The educational technology presented in the paper is prepared for scaling and be applied at universities.

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Section: Introductionmentioning

confidence: 99%

Arranging Student Scientific Research as an Educational Technology: The Experience of Regional Universities of Russia

Баженов

2019

Education Research International

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“…The teaching and learning of research methods and their application within research projects, typically within the final year of study, has become a defining feature of higher education (HE) degrees (Court and Molesworth, 2003). Within England, there are a number of pathways via which a HE degree can be delivered and it is likely that a student's experience within research methods during the first two years of studying for a HE degree will have an impact upon their experiences during a third‐year research project (Gal et al , 1997).…”

Section: Introductionmentioning

confidence: 99%

Student confidence in using and applying research methods whilst studying within a sport and exercise discipline

Burton

Schofield²

2011

Journal of Applied Research in Higher Education

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Purpose -This paper investigates the confidence of foundation degree (FdSc) and top-up degree students in using and applying research methods within a sport and exercise discipline. Design/methodology/approach -Closed questionnaires determined FdSc (n ¼ 24) and top-up degree (n ¼ 21) students' confidence in five domains of research methods: using research literature, designing research studies, analysing data, interpreting research findings, presenting research findings. Confidence was rated using a seven-point Likert scale anchored by "most confident" (1) and "clueless" (7). Findings -FdSc and top-up students were most confident in using research literature and presenting research findings, respectively. Both FdSc and top-up students were least confident in data analysis. Compared to FdSc, top-up students were less confident in data analysis (FdSc: 3.470.29 vs top-up: 4.3870.39, po0.01), interpreting research findings (FdSc: 2.9970.39 vs top-up: 3.6270.42, p ¼ 0.02) and presenting research findings (FdSc: 2.9070.17 vs top-up: 3.3370.15, po0.01).Research limitations/implications -These data outline a need to address the teaching of research methods within FdSc and top-up degrees in order to enhance student confidence. Originality/value -Research methods are a defining feature of higher education degrees yet remain a challenging subject for many lecturers and students. Progression through FdSc and top-up programmes provides an interesting transition with regard to research methods due to more diverse student cohorts and different research experiences. Limited insight into the experience and confidence of students studying for sport related FdSc or top-up programmes, with regard to research methods, is currently available.

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A computer-supported collaborative learning (CSCL) approach in teaching research methods

Altınay

Paraskevas

2007

International Journal of Hospitality Management

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Developing Teaching Strategies for Research Methods that are Appropriate to the Learning Styles of Marketing Communication Students

Cited by 5 publications

References 26 publications

Arranging Student Scientific Research as an Educational Technology: The Experience of Regional Universities of Russia

Arranging Student Scientific Research as an Educational Technology: The Experience of Regional Universities of Russia

Student confidence in using and applying research methods whilst studying within a sport and exercise discipline

A computer-supported collaborative learning (CSCL) approach in teaching research methods

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