We are indebted to the Faculty of Nursing at University of Alberta, Canada, for the initiation of QHR in 1990, 1 and to SAGE Publications, who took the risk of backing-at that time-such a fringe journal. In particular, we owe a debt to Mitch Allen, who shepherded the journal through its tenuous first stages and supported it for years as inhouse Editor-in-Chief and to Dan Ruth, who lobbied for us internally with decades of support and for the wonderful silver cover. But it is you, readers worldwide, reviewers, and author-contributors, who have made the journal what it is today and at the same time and against all odds, created a discipline of qualitative health research. Thank you. Thank you.After three decades of authors' writing and submitting, we have published an estimated 2300 articles in 31 volumes. Qualitative research has developed beyond our dreams. But have we met our intended goals? The editorial to QHR Volume 1, Number 1 (February 1991) is significant:Once, when I was serving as the nursing representative of the medical ethics committee, I was surprised at the vigorous response to my naïve suggestions for decreasing the risk of experimental procedures for patients. Although the [qualitative] suggestions sacrificed some of the rigor inherent in the research design, it seemed to be a fair trade-off. However, this compromise was not shared by my medical colleagues. In particular, one of the committee members thumped the table and exclaimed, "But how will you know! You've got to REALLY KNOW!" (Morse, 1991, p. 3).