“…Understanding why people choose to consume certain food items in specific eating occasions is beneficial for improving people’s lives by giving dietary advice to prevent health issues such as obesity and eating disorders. Moreover, understanding motivations for eating various food categories can help facilitate new food product development and better understand marketing of these new products [ 2 , 3 ]. Everyday food choice depends on several factors including biology (e.g., hunger, appetite), sociology (e.g., culture, social status), physiology (e.g., mood, stress), economics (e.g., availability, budget), marketing (e.g., advertising, distribution), and consumer science (e.g., attitudes, risk perception) [ 1 ].…”