Despite the existence of numerous health-related quality of life (HRQoL) measures, few if any are geared to evaluating the impact of consumer products. We describe the development and initial implementation of the Farage Quality of Life (FQoL™) general questionnaire, a self-administered questionnaire to assess the potential impact of a variety of consumer products on overall well-being and HRQoL. We developed the 27-item FQoL™ measure, scored on a Likert scale and covering Overall Quality of Life (1 item), Well-Being (12 items), and Energy and Vitality (14 items), and a 3-item Menstrual Module for use with menstruating women. We assessed test-retest reliability by administering the items twice to a sample of 20 women 3 days apart, calculating mean absolute differences in responses. Then, in a study of 119 women ages 18-55 years who were randomly Applied Research Quality Life (2010) 5:1-25