“…This procedure followed past research showing that photos depicting information related to physical appearance (e.g., clothing) influences judgments of targets in unexpected ways (e.g., Albright, Kenny, & Malloy, 1988) The target was shown on screen for 5 seconds and was followed by the dependent measures. Participants were asked to: (a) rate the target in attractiveness (four items, α = .87; "I think this person is…", 1 = Ugly, 9 = Beautiful; 1 = Unpleasant, 9 = Pleasant; 1 = Displeasing, 9 = Pleasing; 1 = Unattractive, 9 = Attractive), (b) indicate to what extent they perceive the target to be similar to them (three items; α = .90; "I think this person has…" "…ideas and thoughts similar to mine", "…attitudes similar to mine", and "…beliefs similar to mine", all 1 = Not at all, 9 = A lot), and (c) report their initial attraction (UIA scale comprising five items, α = .94; "If I came to know this person, I would…" "…be willing to be with him/her", "…be willing to laugh with him/her", "…feel joy", "… feel empathy", "…be ONLINE ATTRACTION AND THE UIA PHENOMENON 13 willing to know more about him/her", all 1 = Not at all, 9 = A lot; Rodrigues & Lopes, 2015).…”