Development and validation of the Self‐Gifting Consumer Behaviour scale

Abstract

Self‐gifting consumer behaviour (SGCB) is on the rise as consumers seek reward and therapeutic benefits from their shopping experiences. SGCB is defined as personally symbolic, self‐communication through special indulgences, which tend to be premeditated and highly context bound. Prior research into the measurement of this growing behavioural phenomenon has been fragmented because of differences in conceptualisation. This research builds upon the prior literature and through a series of qualitative and quantitative studies, develops a valid, multidimensional measure of SGCB that will be useful for future quantitative inquiry into self‐gifting consumption. Copyright © 2015 John Wiley & Sons, Ltd.

Sadly, you made me earn it: The effect of responsibility attributions for sadness on food indulgence

“…Internally, people can regulate their emotions, including sadness, for example, by modifying their interpretation of the emotion‐eliciting situation (cognitive change; Gross, ). However, people can also externally influence their emotions, for example, by engaging in hedonic purchasing and consumption (Atalay & Meloy, ; Kemp, Bui, & Grier, ; Kemp, Kennett‐Hensel, & Williams, ; Kemp & Kopp, ; Mortimer & Bougoure, ). In line with this account, Tice et al () showed that the effect of sadness on food indulgence is diminished when people are told that eating cannot improve their mood.…”

Customer satisfaction under heterogeneous services of different self-service technologies

“…Self-service technology does not only give more control to customers, but it also reduces time, workload and operational cost of organizations (Ding et al, 2007;Mortimer et al, 2015). Therefore, benefits provided by SST, such as convenience, customization, and accessibility, create more value for customers than price (Fornell, 1992;Zeithaml et al, 1996;Mortimer et al, 2015;Demoulin and Djelassi, 2016). Customers use ATM, telephone banking, Internet banking and Mobile banking for saving time (Sarel and Marmorstein;Robertson et al, 2016;Kaushik and Rahman, 2015).…”

“…For mobile banking, customer easily accesses all service. Ease of use function of SST also influences satisfaction of customer (Chen et al, 2009;Weijters et al, 2007;Mortimer et al, 2015). Difficult technology combined with complex processes can lead customer dissatisfaction (Meuter et al, 2003;.…”

“…The degree to which customer believes that the function of executing SSTs activities are enjoyable is called enjoyment (Dabholkar et al, 2003;Weijters et al, 2007;;Demoulin and Djelassi, 2016). Enjoyment can create customer satisfaction on services provided by SSTs (Weijters et al, 2007;Mortimer et al, 2015).…”

Spending as Social and Affective Coping (SSAC): Measure Development and Initial Validation

“…Measures include the Yale-Brown Obsessive-Compulsive Scale–Shopping Version (Leite, Filomensky, Black, & Silva, 2014), Compulsive Buying Scale (Faber & O’Guinn, 1992), Edwards Compulsive Buying Scale-Revised (Edwards, 1993) and Richmond Compulsive Buying Scale (Ridgway, Kukar-Kinney, & Monroe, 2008). Other scales that have been employed to assess spending among non-clinical populations, such as the Impulse Buying Tendency Scale (Verplanken & Herabadi, 2001) or Self-Gifting Consumer Behavior Scale (Mortimer, Bougoure, & Fazal-E-Hasan, 2015), include items assessing spending in relation to emotion. However, none of these scales specifically assess spending as a means of coping with affective and social demands.…”