Development and Validation of the Political Brand Positioning &amp; Marketing Scale: A Study in Pakistan

Shahid, Maria Naureen; Cwalina, Wojciech; Obaid, Asfia

doi:10.1080/15377857.2024.2400971

Journal of Political Marketing

2024

DOI: 10.1080/15377857.2024.2400971

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Development and Validation of the Political Brand Positioning & Marketing Scale: A Study in Pakistan

Maria Naureen Shahid,

Wojciech Cwalina,

Asfia Obaid

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Development and Validation of the Political Brand Positioning & Marketing Scale: A Study in Pakistan

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References 57 publications

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