Development Model of Enterprise Green Marketing Based on Cloud Computing

Abstract

Internet-based cloud computing is currently an important core technology for computer development in China. It can be used not only in marketing but also in various industries. At the same time, people-oriented and green projects and products that focus on the development of the ecological environment and green consumption dominate the current market trend. The purpose of this paper is at studying the development model of enterprise green marketing based on cloud computing. This article compares and analyzes enterprise green marketing systems through big data algorithms and statistical methods. It starts with the basic characteristics of cloud computing, studies the opportunities and challenges that cloud computing brings to enterprises’ green marketing efforts, describes the green marketing processes and characteristics of enterprises, and analyzes cloud. The feasibility of the construction of the computing system, the basic architecture of the cloud computing system, and the construction of a complete cloud computing data processing flow are proposed. The research data found that the combination of the green marketing development model and cloud computing in the enterprise operating system is conducive to the development of the enterprise; it improves the discovery efficiency of the enterprise and reduces the pollution in the production of the enterprise; the cloud computing can greatly improve the work efficiency of the employees. Cloud computing can improve employees’ speed to complete tasks by about 20% and reduce the error rate by about 50%. The cloud computing enterprise green marketing development model has guiding significance for the long-term development of the enterprise.

Cloud computing for sustainable development: An analysis of environmental, economic and social benefits

“…• Data center efficiency: Cloud providers are constantly innovating and improving their data center efficiency, through initiatives such as modular data center design, advanced cooling technologies, and energy-efficient hardware (Jia and Wu, 2022;Wang, 2022).…”

“…Finally, there is a need for increased awareness and education about sustainable CC. This includes educating end-users about how to reduce their energy consumption and carbon footprint when using cloud services, as well as training IT professionals in sustainable data center management practices (Jia and Wu, 2022). By adopting a holistic approach that combines energy-efficient hardware design, renewable energy sources, circular economy principles, and edge computing, we can develop more sustainable and resilient CC systems that meet the growing demand for cloud services while reducing their environmental impact.…”

“…• Sustainable practices: Cloud providers can adopt sustainable practices, such as using video conferencing instead of traveling, using energy-efficient devices, and encouraging customers to adopt sustainable practices (Jia and Wu, 2022;Nara et al, 2021).…”

Design and implementation of cloud platform for nuclear accident simulation

“…They have greatly improved the efficiency of social education and production. According to the research findings, cloud computing allows employees to complete tasks about 20 percent faster and reduces error rates by about 50 percent (Jia and Wu, 2022). Facebook CEO Mark Zuckerberg announced plans for a "Meta-universe" and renamed the company "Meta."…”

A Novel Hybrid Multiple Attribute Decision Making Framework for Enterprise Green Marketing Performance Management Evaluation Based on the Triangular Fuzzy Neutrosophic Sets

“…Once good performance is formed, this performance can play a role in a long time; On the other hand, there are many factors involved, and the quality of performance not only depends on the improvement of the social ecological environment, but also includes the achievement of enterprise goals and consumer satisfaction. To sum up, the introduction and implementation of green marketing is based on the ''winwin'' of enterprises, consumers and society [57], [58], [59]. Only when the ''win-win'' of the three can be achieved, can enterprises achieve game balance in green marketing activities, and can enterprises improve their green marketing VOLUME 11, 2023 performance [59], [60], [61].…”