Development of a Digital Business Laboratory as a Business Incubator to Enhance the Entrepreneurial Creativity of FE UNIMED Students

Abstract

This research aims to develop the Digital Business Laboratory into a business incubator capable of enhancing students' entrepreneurial creativity. The research utilizes a development method that follows the Four-D model, involving the stages of "define, design, develop, and disseminate." The Digital Business Laboratory was implemented for four months in two entrepreneurship lecture classes using a new learning model. Data were collected through surveys and questionnaires, measuring the levels of entrepreneurial ideas, innovation, and creativity. The results indicated that the Digital Business Laboratory had a positive influence on enhancing students' entrepreneurial creativity, particularly regarding the generation of innovative business ideas, the development of differentiated products or services, and creative approaches to business operations. Additionally, the Digital Business Laboratory provides administrative support, access to funding, and expert human resources in the field of entrepreneurship. In conclusion, the development of the Digital Business Laboratory into a business incubator can significantly contribute to enhancing students' entrepreneurial creativity and preparing them for successful entrepreneurship in the future.