This paper introduces a novel hybrid thermal management strategy, which uses secondary coolants (air and fluid) to extract heat from a phase change material (paraffin), resulting in an increase in the phase change material’s heat extraction capability and the battery module’s overall thermal performance. A novel cold plate design is developed and placed between the rows and columns of the cells. The cold plate contains a single fluid body to improve the thermal performance of the battery module. Experimental studies were conducted to obtain the temperature and heat flux profiles of the battery module. Moreover, a numerical model is developed and validated using the experimental data obtained. The numerical data stayed within ±2% of the experimental data. In addition, the ability of nanoparticles to increase the thermal conductivity of water is examined and it is found that the cooling from the liquid cooling component is not sensitive enough to capture the 0.32 W/m K increase in the thermal conductivity of the fluid. Furthermore, in order to enhance the air cooling, fins were added within the air duct to the cold plate. However, this is not feasible, as the pressure drop through the addition of the fins increased by ~245%, whereas the maximum temperature of the battery module reduced by only 0.6 K. Finally, when scaled up to an entire battery pack at a high discharge rate of 7 C, the numerical results showed that the overall temperature uniformity across the pack was 1.14 K, with a maximum temperature of 302.6 K, which was within the optimal operating temperature and uniformity ranges. Therefore, the developed thermal management strategy eliminates the requirement of a pump and reservoir and can be scaled up or down according to the energy and power requirements.