Proceedings of the DESIGN 2018 15th International Design Conference 2018
DOI: 10.21278/idc.2018.0432
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Development of a Methodology for Robust Evaluation of Perceived Quality of Vehicle Body Panel Gaps

Abstract: This paper presents research into perceived quality of vehicle body split lines / gaps. The survey based methodology combined direct attribute evaluation and choice experiments with multiple test cases, based on static images generated from parametric CAD virtual prototypes of a specific vehicle. The study systematically tested for perception without and with awareness and the Hawthorne bias, showing significant effects. Statistical analysis provided clear evidence of the user preference for smaller gap size, … Show more

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Cited by 4 publications
(5 citation statements)
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“…Besides this object-and behaviour-based communication, there is a verbal information exchange to support the process: while the designer can verbally assist with the understanding of the prototype, the user expresses his thoughts and gives feedback. At the same time, the guiding of the designer can lead to an experimental bias in form of the Rosenthal effect (Rosenthal and Fode, 1963) or Hawthorne effect (Duraiswamy et al, 2018). In the case of a co-design set-up for prototyping, the position and type of the filters shift.…”
Section: Discussionmentioning
confidence: 99%
“…Besides this object-and behaviour-based communication, there is a verbal information exchange to support the process: while the designer can verbally assist with the understanding of the prototype, the user expresses his thoughts and gives feedback. At the same time, the guiding of the designer can lead to an experimental bias in form of the Rosenthal effect (Rosenthal and Fode, 1963) or Hawthorne effect (Duraiswamy et al, 2018). In the case of a co-design set-up for prototyping, the position and type of the filters shift.…”
Section: Discussionmentioning
confidence: 99%
“…For example, Hazen et al (2017) established a multidimensional construct to measure the perceived quality of remanufactured products. Duraiswamy et al (2018) developed an evaluation method for the perceived quality of vehicle body panel gaps or split lines. Besides, some researchers also pointed out that methods for prioritizing attention to product attributes regarding perceived quality should be developed, which is critical for manufacturers to integrate and manage limited resources to gain competitive advantages (Stylidi et al, 2020).…”
Section: Related Work 21 Perceived Qualitymentioning
confidence: 99%
“…Considering the significant impact of perceived quality, scholars are beginning to construct quantification and processing methods for perceived quality (Duraiswamy et al, 2018;Hazen et al, 2017;He et al, 2018). For example, Hazen et al (2017) established a multidimensional construct to measure the perceived quality of remanufactured products.…”
Section: Related Work 21 Perceived Qualitymentioning
confidence: 99%
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“…Furthermore, several methods have been proposed for the evaluation of single attributes. Duraiswamy et al (2018) developed a methodology for robust evaluation of the perceived quality of vehicle body panel gaps or split lines. Pan et al (2016) presented a quantitative model for prediction of visual attraction design regions related to automotive styling, where customer's response to product design was modelled with the use of a deep convolutional neural network and crowdsourced Markov chain.…”
Section: Towards Quantification Of Perceived Qualitymentioning
confidence: 99%