Development of a Theory-Driven Injury Prevention Communication Strategy for U.S. Army Personnel

Abstract

The public reporting burden for this collection of information is estimated to average 1 hour per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing the burden, to Department of Defense, Washington Headquarters Services, Directorate for Information Operations and Reports (0704-0188), 1215 Jefferson Davis Highway, Suite 1204, Arlington, VA 22202-4302. Respondents should be aware that notwithstanding any other provision of law, no person shall be subject to any penalty for failing to comply with a collection of information if it does not display a currently valid OMB control number. PLEASE DO NOT RETURN YOUR PERFORMING ORGANIZATION NAME(S) AND ADDRESS(ES)Army Public Health Center, Aberdeen Proving Ground, Maryland 21010-5403 PERFORMING ORGANIZATION REPORT NUMBERS.0023151-16 SPONSORING/MONITORING AGENCY NAME(S) AND ADDRESS(ES)Army Public Health Center-Provisional, Aberdeen Proving Ground, Maryland 21010-5403 SPONSOR/MONITOR'S ACRONYM(S) APHC-Prov SPONSOR/MONITOR'S REPORT NUMBER(S) DISTRIBUTION/AVAILABILITY STATEMENTApproved for public release; distribution is unlimited 13. SUPPLEMENTARY NOTES 14. Abstract The Army Public Health Center-Provisional (APHC (Prov)) Injury Prevention Program (IPP), in support of the public health approach to prevention, develops and distributes communication products to stakeholders (e.g., Soldiers, medical providers) in order to educate them on leading injury causes, risk factors, and evidence-based risk-reduction strategies. Purpose: To apply a strategic communication framework, known as the P Process, to guide the development of the APHC (Prov) IPP's communication strategy targeting Army personnel. Methods: An adaptation of the P Process Step One (Analysis) was used to determine "gaps" in APHC (Prov) injury and physical activity-related communication product development. A list of injury and physical activity-related communication products was collected from the APHC (Prov) Resource Materials Library, APHC (Prov) Health Information Products e-Catalog, APHC (Prov) YouTube channel, and the Defense Video and Imagery Distribution System. Product topics were then compared to the Army's injury prevention priorities and a previously-conducted Injury Prevention Survey of Army personnel communication needs and preferences. Product types and audiences were also analyzed according to the Injury Prevention Survey results. Results: Over two thousand (n=2,233) existing health communication products were identified in searches of four sources. Of the 2,233 products identified, one hundred forty-seven (6.6%) were related to injury, injury prevention, and/or physical activity. Of these, sixtyseven (45.6%) of existing injury/physical activity-related materials matched a topic consistent with previously-identified communication ne...