Recent years have brought significant changes to the educational sector, which are a reaction to rapid changes in the external environment of educational institutions. These changes are associated with the constant active development of technologies and approaches to the system and forms of education. Research in this field contributes to the understanding and development of strategies that help higher education institutions to effectively adapt to modern educational challenges and maintain a high level of competitiveness.
The purpose of this work is an in-depth analysis and research of scientific works devoted to the formation and implementation of strategies for the development of higher education institutions. Particular attention is paid to the identification of key elements of strategic management, which ensure the introduction of the best global practices into the national education management system. The goal includes the study of adaptation mechanisms that allow higher education institutions to effectively respond to global changes and maintain competitiveness in the context of rapid digitalization and internationalization of the educational process. Also, an important aspect is the study of how the integration of international educational practices contributes to the improvement of the quality of educational services and management decisions at the level of Ukrainian universities.
In accordance with the set goal, the following main tasks were solved: the structural and logical essence of the concept of "strategic management of educational activity" was investigated; an analysis of scientific publications on a specific topic was carried out; the current state of the educational services market was analyzed; prioritized areas of development and improvement of approaches to the development and implementation of innovative strategies in the educational sphere have been established; the experience of using technological innovations in the context of strategic management of educational activities is investigated.
Methods and tools were used during the research: abstract-logical and systemic-structural analysis - when determining the essence of the concept of "strategic management of educational activity"; Scopus® database tools - when researching the relevance of the chosen topic and identifying interested countries and scientists in the topic being studied; VOSviewer software (version 1.6.16) - in data clustering, which helps to identify the most relevant keywords and filter out less priority ones; Google trends analysis - when determining the most popular level of educational space among the public.