“…The values and norms that make up this layer and are rooted in everyday economic life as habitual actions, thinking stereotypes, psychological attitudes and intuitive sensations of people are formed at the junction of conscious and unconscious types of thinking. These relationships, motives, goals and limitations constitute the basic life attitudes, implicitly transmitted from generation to generation, determining mutual obligations in the community and the way of life of its representatives (Barlybaev et al, 2009). The same formalized norms and rules, interaction mechanisms, material objects can have different social character and economic performance, depending on the socio-cultural basic context.…”