Goal of this controlled, double-blinded, randomized in vivo study in 90 subjects was to compare the effects of 3different whitening strips over 7 and 14 days on gingival and mucosal tissues, dental sensitivity, tooth color and luster. Subjects were randomized to use 1 of 3 tooth whitening strips daily for 14 days. Formulations included non-peroxide-based Lemieux OE Whitening Strips (Group 1), Placebo Whitening Strips (Group 2), and peroxidebased Crest 3D Whitestrips Professional White At-home Teeth Whitening KitR (Group 3). On Days 0, 7 and 14, oral tissues were examined, Schiff Dental Sensitivity Test implemented, tooth color measured on 12