Development of Campus Potential-Based Integration Education Tourism Model

Abstract

This study discusses the development of the integration education tourism model as an effort to foster an entrepreneurial spirit through empowering student associations at the Faculty of Art and Design Education, Universitas Pendidikan Indonesia. The purpose of this paper is to report the results of the development of a campusbased integrated education tourism model in empowering all the potentials possessed by both the potential of human resources and the potential of artificial resources that are packaged into an attraction for integrated education tourism packages that have educational, entertainment, and recreational values, especially for visitors or tourists. In this study, the researcher used the Research and Development (R&D) method through the preliminary study stages by making observations, developing media designs, validation, limited trials, media revisions, wider trials. Sources of data from this research include stakeholders from the Indonesian Education University, FPSD students and the community through the interview process, FGD, documentation search and the distribution of open questionnaires. The results showed that the Integrated Education Tourism model was effective in developing student entrepreneurial abilities. The results of this study can be a recommendation in developing an integrated education tourism program that can be applied on campus or outside the UPI campus.