The article is devoted to the study of the use of clip-thinking technology in the educational process. The author analyzes the features of this method and offers recommendations for its effective use. In particular, the author emphasizes the importance of taking into account the age characteristics of students when using video materials, combining clip thinking with other teaching methods and tools, as well as the need to constantly update and maintain the library of video materials. Therefore, the purpose of the article is to study the impact of clip thinking on the educational process in the digital environment of the future. The paper uses general scientific and special scientific research methods, adheres to the principles of objectivity, scientificity, specificity, and systematicity. The results discuss important issues such as the choice of video materials and their relevance to the curriculum and the age characteristics of students. The author emphasizes that teachers and methodologists should be ready to use the technology of clip thinking and know its features and benefits. The results of the study showed that the use of clip thinking is an effective method of organizing the educational process. The conclusions note that clip thinking contributes to the development of critical thinking and creative abilities of students, increases their motivation to learn, and helps them to learn new material. However, the author also points out the disadvantages of this method, in particular, the possibility of distracting students and reducing their concentration on the material. All the conclusions drawn in the article can be useful for teachers and methodologists working to improve the educational process and introduce the latest technologies into educational practice.