Development of Consumer Behavior

Rajagopal, Rajagopal

doi:10.1007/978-3-030-33926-5_6

Cited by 15 publications

(8 citation statements)

References 31 publications

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“…That there are no statistically significant differences between the responses of individuals of different income levels at the level of the responses of the six elements, as one of the "Kruskal-Wallis" test values did not reach the minimum level of significance (0.05) at least. These findings indicate the state of anxiety and fear that reached the limit of depression, which was referred to by some of the aforementioned studies such as (Dodgson et al, 2020;Rajagopal, 2020).…”

Section: Validity Test For the Second Hypothesissupporting

confidence: 63%

Consumer Buying Behavior During the Epidemics Spread: Through Application on COVID-19 Pandemic

Afifi¹

2023

IJMS

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This scientific paper clarifies the most important changes that occurred to the theoretical model of individual behavior when deciding to get vaccinated and to select one of the vaccines offered to him/her during the pandemic period and discusses the ratio of his/her spending on cleaning tools and disinfectants. The study concludes that the mortality ratio to the infection cases follows a seasonal trend that increases in the months of (March – April – May). The educated and most cultured heads of families holding (University Degree – Master’s – PhD) have represented the higher percentage in following the precautionary measures through buying and using disinfectants during the coronavirus pandemic period. There is also interest and keenness to get vaccinated among the high-income groups, and there is no effect of demographic variables under the study on the individuals and their dependents’ infection or the time of infection (before – after) the individual access to vaccination.

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Section: Validity Test For the Second Hypothesissupporting

confidence: 63%

Consumer Buying Behavior During the Epidemics Spread: Through Application on COVID-19 Pandemic

Afifi¹

2023

IJMS

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“…Several psychological factors influenced consumer behavior according to previous studies in consumer psychology and behavioral economics (Durante and Laran, 2016 ). Consumer behavior is the study of individuals or groups who are looking for products and services to meet their requirements and are looking to buy, use, assess, and dispose of them (Rajagopal, 2020 ). It is also important to look at the consumer's emotional, mental, and behavioral responses that occur before or after these procedures (Kardes et al, 2011 ).…”

Section: Introductionmentioning

confidence: 99%

Pre- and post-COVID-19: The impact of the pandemic and stock market psychology on the growth and sustainability of consumer goods industries

Jan

Li²,

Liu³

et al. 2022

Front. Psychol.

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The objective of this study is to investigate the impact of the COVID-19 pandemic and stock market psychology on investor investment decisions in different business units operating in the Shandong stock market. The sample size of the study consists of 5,000 individuals from six different business units. The study used the event study statistical technique to analyze the market reaction to newly released information from the stock market perspective to assess whether the number of COVID-19 positive cases impacted it. With a Z score value of 40.345 and a P-value of 0.000, the Wilcoxon test indicated that stock prices before and after the pandemic were quite different. The test showed a positive relationship between the pandemic and the stock market. Further, the results indicated that COVID-19 and stock market psychology had a significant positive impact on investor investment decisions in cosmetic and beauty, consumer household, textiles and apparel, and consumer electronics industries; however, in the sporting and consumer appliance industries, it had an insignificant negative impact. This study serves to guide investors to make suitable changes in their stock market trading practices to counter these challenges to increase their required rate of return from their specific stock market investment. The findings have important insights for various stakeholders including governments, regulatory bodies, practitioners, academia, industry, and researchers.

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“…First, such a study can help us better to understand the reasons for changes in customer behavior in the unique COVID-19 context. Secondly, the findings may aid in developing new marketing tactics that consider psychological factors to fulfill the needs and sentiments of genuine consumers (Rajagopal, 2020). Anxiety and COVID-related fear predicted need-based consumer behavior, whereas depression predicted non-necessity-based consumer behavior.…”

Section: Consumer Psychology (Cp)mentioning

confidence: 98%

Factors Affecting the Growth of E-Shopping Consumers Over Traditional Shopping After Covid-19: GCC Countries' Perspective

Verma

2024

J. Professional Business Review

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Purpose: The study aims to explore the factors that have led to a significant shift in consumer behavior from traditional shopping methods to e-shopping in the Gulf Cooperation Council (GCC) countries, particularly in the aftermath of the COVID-19 pandemic. It seeks to identify and analyze the various elements that contribute to consumers' growing preference for online shopping and to understand how this trend is reshaping the retail landscape in the GCC region. Theoretical Framework: The research is anchored in the theory of consumer behavior and the Technology Acceptance Model (TAM), like perceived usefulness, consumer psychology, ease of payment, budget considerations, health issues, and cultural and traditional values which helps in understanding the factors influencing consumers' acceptance and use of technology, in this case, e-shopping platforms. Design/Methodology/Approach: This study adopts a mixed-method approach, combining quantitative data from structured online consumer surveys and qualitative insights from expert interviews. The authors used the PLS-SEM approach to investigate the survey of 380 responses to examine the impact of various factors on e-shopping behavioral intention among consumers in the GCC countries. Findings: The findings reveal that perceived usefulness, consumer psychology, ease of payment, budget considerations, health issues, and cultural and traditional values significantly and positively impact the e-shopping behavioral intention of consumers. However, product variety does not significantly influence the e-shopping behavioral intention in the GCC region. Research, Practical & Social Implications: The study opens new avenues for research in consumer behavior and e-commerce, especially in the context of unforeseen global events like pandemics. The insights are valuable for retailers, e-commerce platforms, and marketers in the GCC region for strategizing and aligning with changing consumer preferences. It aids in developing targeted marketing strategies and enhancing the online shopping experience. Originality/Value: This research offers original insights into the shift towards e-shopping in the GCC region post-COVID-19. It contributes to the broader discourse on consumer behavior in the context of pandemics and technological acceptance, providing a region-specific perspective that enhances understanding in this field.

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Development of Consumer Behavior

Cited by 15 publications

References 31 publications

Consumer Buying Behavior During the Epidemics Spread: Through Application on COVID-19 Pandemic

Consumer Buying Behavior During the Epidemics Spread: Through Application on COVID-19 Pandemic

Pre- and post-COVID-19: The impact of the pandemic and stock market psychology on the growth and sustainability of consumer goods industries

Factors Affecting the Growth of E-Shopping Consumers Over Traditional Shopping After Covid-19: GCC Countries' Perspective

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