“…The difference has been explained in terms of an emphasis on social harmony and interdependence in the collectivist Chinese culture (Fu et al ., ; Kim, Kam, Sharkey, & Singelis, ; Wang, Bernas, & Eberhard, ). Hence, lying for the collective good is also evaluated positively by Chinese children (Dmytro et al ., ; Fu, Evans, Wang, & Lee, ; Fu, Xu, Cameron, Heyman, & Lee, ). Our current results therefore raise an interesting question: If concepts such as modesty and collective benefit are factored into liar motive, would the lie then become more ‘resistant’ to the label effect, especially in collectivist cultures?…”